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Google Analytics and the Traffic Sources.

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 GOOGLE ANALYTICS Google Analytics is a free tool provided by google. When the tracking code is installed we can know the visitors coming to our website. This helps us to know the technology used, device used, visitor details, geographical details, behavior of user, network used etc. Google Analytics also provide more advanced features including custom visitor segmentation. There have been several online discussions about the impact of Google Analytics on site performance. Google introduced asynchronous Java script code in December 2009 to reduce the risk of slowing the loading of pages tagged. Google Analytics helps us to know the user interaction and to know the Traffic Sources. What are the Traffic Sources? There are different ways through which a visitor comes to our website. These are called the Traffic Sources.  Direct Traffic Organic Traffic Referral Traffic Social Media Traffic Ad Traffic Direct Traffic : If a website's URL address is entered in a browser and user com...
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Google Search Console and its Verification

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 SEARCH CONSOLE Google Web Master Tool is another name of Google Search Console. This is a free tool and is useful when SEO is used in a controlled form. If a website is not working properly or any issues such as broken links, crawl errors or any others, this will be reported in search console. Thus Search Console can be done to improve the appearance on search to bring more relevant traffic to our website. As part of SEO we use Sitemap , an xml document which contains the details of all the related URLs of that webpage, the date modified or priorities of the post etc. This makes the google easy to crawl through the page. Maximum number of URL in xml sitemap is 50000 and maximum file size limitation of xml site is 10 MB. The submitted sitemap is in zip format so that it is easy for google to crawl. How to setup Google Search Console? First sign in to google search console from any browser we can see two options. Domain and URL prefix . Copy the URL from our blog and paste it in t...
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On Page Optimization in SEO

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ON-PAGE OPTIMIZATION  On-page or on-site optimization is the practice of optimizing web pages to earn organic traffic and improves a website's ranking in search engine results. It is important to optimize a websites on page SEO. SEO represents one of the most common digital marketing strategies. Whereas off-page or off-site optimization is done to improve ranking outside the website.            When a keyword is searched in google and if the website is displayed we get impressions, if the link is clicked it is called CTC or Click Through Rate . So lets know about Snippet . When we search any keyword on google it displays many search results. The  list of portion displaying on google website is called Snippet. Now, What does Snippet displays? HTML mainly contains Head part and Body part. Head part consist of URL, Title, Meta description and Body part contains the contents. Google analyses both the head and body part to get a clear idea of the pa...
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History and Evolution of SEO

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HISTORY Google is one of the main platform which influence the life of each and every person in the society, Google's search engine has made information and learning much more accessible.  Google was invented by 2 students Lary Page and Sergy Brin as part of their university project in the year 1998. At the times the search result were sent to the given mail id which took more than 24 hours. By 2000 the use of internet was increased rapidly all around the world later by 2001 after the attack on the World Trade Center in America, people began searching for the related news but did not get any result. By then  google got disappointed that even the biggest search engine platform on internet does not provide the result of the attack of the largest building in the world. Thus they understood that the problem was that not all available web pages were crawled to google. As a result the google brought up many processes.  The search engine went through many updates in attempts ...
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