Google Analytics and the Traffic Sources.

 GOOGLE ANALYTICS

Google Analytics


Google Analytics is a free tool provided by google. When the tracking code is installed we can know the visitors coming to our website. This helps us to know the technology used, device used, visitor details, geographical details, behavior of user, network used etc. Google Analytics also provide more advanced features including custom visitor segmentation. There have been several online discussions about the impact of Google Analytics on site performance. Google introduced asynchronous Java script code in December 2009 to reduce the risk of slowing the loading of pages tagged. Google Analytics helps us to know the user interaction and to know the Traffic Sources.

What are the Traffic Sources?

There are different ways through which a visitor comes to our website. These are called the Traffic Sources. 
  • Direct Traffic
  • Organic Traffic
  • Referral Traffic
  • Social Media Traffic
  • Ad Traffic
Traffic Source


Direct Traffic: If a website's URL address is entered in a browser and user comes to website this is called direct traffic. This does not have a referral passed to our site. Direct traffic is simply the amount of web traffic you gain from visitors who type our URL directly into their browsers or who arrives at our website by way of bookmark they save.

Organic Traffic: Organic traffic is the most important form of traffic we can get to our website. If the visit is coming through any search engines by searching a keyword, It is Organic Traffic that is, this is a  result of unpaid search results. It is the opposite of paid traffic. If searching in google it is also organic traffic. Organic Traffic is obtained from the appearance of the site in the results of a search that user perform in search engines, such as Google, Yahoo or Bing. Organic traffic is free traffic, this aspect being what makes it the type of traffic that websites owner want the most.

Referral Traffic: When a referral link is taken from another website or the links coming as referred from other.  When a visitor clicks on a link on a website or social network and is redirected to another site, tracking software such as Google Analytics records that visitors as referral traffic. Referral Traffic comes from backlinks. It sends potentially valuable visitors to the website from trusted domains while getting our content front of new people.

Social Media Traffic: Social Traffic. Social Traffic refers to traffic coming to our website, mobile site or mobile app from social network and social media platform. For example, a person who clicks on a tweet or a Facebook post and then arrives on our brand's website will be counted in our digital analytics reports as Social Traffic. This may be either paid or organic traffic, depending on if it comes from our marketing campaigns on social media platform.

Social Media Traffic


Ad Traffic: Setting up ad campaigns such as links that are coming through ads shown on any platforms is referred as Ad Traffic. Google ads are one of the most popular method to drive paid traffic to a web page. Google uses display networks to create appealing formats to read a wide variety of customers. It is considered on of the best paid web traffic generators and helps build brand awareness and increase visitor engagement. 

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